The answer will surprise you.
The less fortunate and lower class. This would be the common remark to that question. However, this is contradictory to a recent study held by The Nielsen Company, a leading global market research company, providing insights & data about consumer activities like what they buy, watch or listen to. Based on a released survey of coupon users, it shows that Upscale Rural consumers, making over $70 thousand or more annually, are the frequent users of coupons. Whereas, the least users are low-income earners. The results also reveal that heavy coupon users are among the affluent country areas, the hems of big cities.
This can be a shocker, but is based on truth. Coupon use has greatly increased especially after the economic downturn in the US. However, the study showed that well-off countries are the ones who take full advantage of coupons.
Consumers belonging within the low-income category seem to be less interested with discounts offered on coupons. Possibly, they do not believe the savings it can offer them. This could be true in purchasing vitamins and health supplements. These people may think that these specific coupons are very hard to find and may take ample time to sort out. A lot of people also have no idea that online coupons exist.
This is why it is important to inform as many people as possible that the world wide web offers a huge array of printable coupons for vitamins and supplements. Take Vitamin World for instance. This company accepts coupon codes to be used either on their online or retail stores. Offers range from mini discounts, minimum of 5% to 10%. There are even those coupons that can be used for any store or brand.
We really can’t say what the true reason is behind the results. But one thing is for sure, this is a marketing strategy. The marketing mix is a mean used by businesses. It is often imperative when finding out a product or brand offer. Most of the time, it’s associated with the four P’s in marketing: price, product, promotion, and place. Using coupons, like a vitamin world coupon, a company can drive different buyers into their market pool creating a mix and driving more purchases, creating savings for their most loyal consumers.